Old El Paso
Ancient spirit of Mexico
One could say that the pioneer of Mexican cuisine and Mexican-style diet in the United States, Old El Paso, which is now owned by General Mills Inc., a leading American manufacturer and distributor of food products, is a brand of Tex-Mex (Texan-Mexican) dishes, namely American and Texan cuisine that comes from culinary creations of the Tejano
, Latin American residents of the state of Texas, whose ancestors of Hispanic origin lived in northern states of Mexico such as Tejas and Coahuila before they were taken over by Anglo-Americans in 1845.
Old El Paso starts its story in 1917, when the canning company “The Mountain Pass Canning Company” from New Mexico was bought by a local resident of the city of El Paso in Texas. This new company, Old El Paso received its name from the city of El Paso in Texas, while the adjective "old" represents the period when the state of Texas still belonged to Mexico. The company primarily sold canned tomatoes and pinto
beans, one of the most common types of beans, and by 1938, Old El Paso was registered as a trademark. The company moved to various locations in the United States until it finally settled in Texas in 1958, and in 1969 they became the first national brand to offer a full range of Mexican dishes in American supermarkets and grocery chains. Old El Paso was the first company to start advertising and promoting Mexican cuisine in the U.S., after which grocery chains, due to the exceptionally high demand for Mexican food, for the first time had to have special departments in the store just for Mexican cuisine products. Taco, a traditional Mexican dish, which consists of a tortilla, namely a thin bread made of wheat or corn flour filled or wrapped around various fillings was introduced as an ideal form of dinner to the international market which was not yet familiar with the charms of Mexican cuisine in 1970s. Since that moment, the popularity of Mexican cuisine and the name of Old El Paso has only grown and today that name can be seen in every corner of the world. Old El Paso started with canned tomatoes and beans, and today in their product range they have tortillas of various ready-made molds and shapes, for all types of Mexican dishes like burrito, enchilada, fajita, nachos, quesadilla or taco
, various spices, salsas and sauces ideal for their tortilla chips, along with of course fried beans, rice and legendary jalape
The spread and popularity of the Old El Paso brand can best be seen in the fact that it is distributed wherever you turn, such as in the USA, Canada, Australia, the United Kingdom, Ireland, France, Spain, Italy, Portugal, Switzerland, Sweden, Norway, Finland, and recently, with our help also in Croatia. We have enriched our assortment of salty foods with a part of the Old El Paso product collection in order to bring Mexican cuisine closer to you in the best and most beautiful way. Tortillas of various sizes and shapes, gluten-free or whole grain tortillas together with salsa to make dinner to everyone's taste, and after that, for snacking while watching a movie or a TV show, crispy tortilla chips of various tastes in combination with traditional guacamole or salsa sauce for the perfect end of the evening. Feel the tradition and spirit of Mexico, try Old El Paso.
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